More global, more diversity and more excellence at Perform.AI with our US$20M Series A investment
More global, more diversity and more excellence at Perform.AI with our US$20M Series A investment.

What an exciting week! We recently announced our $20M Series A investment round led by Cambridge Capital, a true expert in the industry who only invests in proven logistics technology businesses, with venture capital investor SoftBank Ventures Asia participating in the round. We started Parcel Perform because we believe that everyone deserves an outstanding delivery experience. Our leap of faith five years ago has led us on an incredible journey in reshaping global e-commerce logistics.
Truly Global
We built up our business sustainably from our starting point in Southeast Asia. Today, we connect with 700+ carriers globally to transform the e-commerce logistics experience for hundreds of modern e-commerce enterprises. Working closely with leading e-commerce brands, marketplaces and carriers - some of which include global coffee brand Nespresso, European marketplace idealo and regional retailers like Izipizi and Inkbox, we see the real impact that we can make. Nespresso customers revisit the track & trace webpage 4-6 times during the delivery time window to check on when their parcels will arrive. Our platform also successfully reduced the number of customer inquiries by 45%, translating to a huge cost saving.
With this funding, we are all powered up to strengthen our global foothold and we will open our regional headquarters in North America by Q4 2021. While we are already very much a global enterprise and can support our North America-based customers from anywhere in the world, having a full-fledged team on the ground would allow us to be hyper-responsive to customer inquiries. We will also drive service excellence by boosting account management teams and providing deep configuration levels of our product, so as to offer our customers a more intuitive experience.
Truly Diverse
As a global business, diversity and inclusion have always been a key focus in the Perform.AI culture. I am very proud that we’ve built a unique team of 100+ employees while keeping our gender equality targets in mind. We are truly global, and also truly diverse. Our passionate Perform.AIers are made up of 14 nationalities. In total, we speak 19 different languages. This makes for some very fun moments during team activities when we share about our cultures and - as a nod to our favourite pastime at Perform.AI, sharing about our favourite foods!
Perhaps the most exciting fact, and one that is close to my heart: In an industry that is testosterone-fuelled, Perform.AI currently sits at a 45% female gender ratio! We are well on our way to achieve our goal of 50% females. I am extremely heartened that Perform.AI is committed to increasing space for women in logistics and helping to foster a new generation of female talent. Watch out for us in the next few years as we grow and expand our team!
Our customers, our greatest supporters
I want to take the opportunity to highlight the real value we are creating for our customers as their preferred partner. As always, we are very grateful for their trust and support. Here are what some of our customers are saying about us:
"As one of Europe’s leading shopping and price comparison platforms, we offer a highly convenient direct purchase option. We needed to manage large amounts of scattered logistics data sets across thousands of merchants to provide end customers with a consistent delivery experience. Perform.AI has built an enterprise service boasting the most comprehensive parcel tracking data in one centralized data feed that helped us to develop a great post-purchase customer experience and we are happy to say that Perform.AI is our provider of choice for our future scaling phase."
- Annika Sparfeldt, Head of Product After Sales at idealo internet GmbH
"After speaking to and testing several providers, it was clear that Perform.AI offered the best analytics features, best integration into our tech setup and most of all the highest quality of data. This was essential to us to help improve the post-purchase experience for our over one million customers around the world. The Perform.AI team has been super helpful with the whole setup and integration process and super agile in their communication, which is key for our fast-paced workflows. We look forward to continuing to expand our partnership with Perform.AI to new markets and new features in the future."
- Christian Hoppe, Head of Online at Waterdrop
“Our ambition to become the largest non-full price marketplace for fashion and beauty worldwide means we care deeply about creating the best possible experience for our customers. We have partnered with Perform.AI to provide shoppers with a unique post-purchase experience. A sophisticated product suite allows us to integrate all delivery data right into the order summary and inform customers when their parcels will arrive. A premium experience and delivery transparency will help us drive international expansion.”
- Chris Griffin, CEO of Secret Sales
"As our business grows and we expand on our European operations, we were looking for a provider that would help us achieve full visibility of delivery data across 8 different markets. This is especially important to ensure seamless delivery fulfillment for our unique DTC gifting brand, JewelCandle. Perform.AI provides the widest coverage of logistics carriers worldwide with just a single integration and easily connects with our stores in Shopify as well as our Klaviyo platform. Their branded tracking pages will allow us to further extend the post-purchase experience for our customers. We are extremely excited for this partnership and look forward to utilizing their platform features to create top-notch customer experiences."
- Lodewijk Sutorius, Head of Supply Chain at GG Brands GmbH
Our Series A round would not have been possible without the belief and hard work of many players, and we are honoured to have their support. A big thank you to our investors, customers and our dedicated Perform.AIers who are with us every step of the way. With that, we are moving full force ahead! #GAMEON








