Marketing at Warp Speed: How Email Templates Can Help Your Brand Achieve More
With our notification templates, create and customize delivery emails in a few clicks to supercharge marketing efforts.
The post-checkout process is complicated, to say the least. From the moment your customer places an order, multiple events happen, involving multiple parties–from warehouse to last-mile carriers. Along the way, the package may even encounter unforeseen delays like a snowstorm, port congestion, or customs issues.
These are just examples of delivery milestones a typical order will encounter. If your delivery platform has deep integration with over 1000 carriers, the number of events or milestones can easily reach 150 or more.
To make sure customers get the transparency they need from these events, your business should have a robust notification strategy. That helps give customers a clear picture of what’s happening to their parcels, where the parcels are, and when they reach–in other words, assure them that they can trust your business to deliver.
However, this approach can result in hundreds of emails that your business must maintain.
With the launch of Perform.AI’s new notification templates, this step has become much easier. Think of notification templates as blueprints that you can use to quickly generate a series of emails that are sent to customers during the delivery phase. Another key benefit is that templates allow you to quickly update multiple emails (created from a particular template).
The template can have fixed elements like a header image, footer image, generic text, or even custom functions (like shipment items display that reminds customers of what they ordered). Changes applied to fixed elements are automatically applied to all emails made using that template.
With this functionality, maintaining hundreds of emails takes just a few minutes, as opposed to days. After updating the templates, you can even tweak the variable elements of individual emails via a powerful real-time HTML editor. In short, editing fixed elements applies changes to multiple emails, while editing variable elements gives you fine control over emails you send.
This approach saves precious time and effort that could otherwise be spent on improving other aspects of the business. However, that’s not all this new feature can do. The speed at which you can create and update emails with notification templates enables your business to improve its email marketing efforts.
Making email marketing a breeze for e-commerce brands
Your customers judge you based on every interaction you have with them. Delivery notifications are especially important because customers are highly emotional during the delivery phase. Get interactions right during their delivery journey, and customers are more likely to see your brand in a positive light.
For these emails, minor details and overall presentation are key to maintaining a polished, and consistent brand image.
Whether you have fifty, or a hundred emails, templates can save you a tremendous amount of time. For instance, a slight design change to keep your brand fresh and stay relevant with your customers can take just minutes instead of hours. You can even create multiple templates in different languages for the markets you serve. There are no limits to the number of templates you can create.
Being able to update emails on the fly also gives your business a major speed advantage. Your business could instantly create a series of emails to capitalize on trending topics, market changes, or impromptu seasonal campaigns.
For example, notification templates let you add a segment that features seasonal products in minutes. And once the promotion ends, you can just as easily remove or change what you’ve added.
The impact enabled by agility in marketing can also be felt by your customer service team. When you implement delivery phase email notifications, you can reduce WISMO (where is my order) queries–sometimes down to 1%. However, adding a capability that displays ordered products can potentially reduce this number even further.
The end result? Not only do customers get unparalleled visibility into the delivery process, but your customer service team also gets crucial delivery information at their fingertips to answer queries faster. This is the post-checkout experience that your customers demand, and expect from your business.
