How To Build Your Own Branded Tracking Page
Here's why a branded tracking page is essential for a fantastic post-purchase experience.
Our branded tracking experience ensures both your delivery and your brand remain visible to your customers, keeping them well-informed and also closely engaged with your brand.
As more people are based at home, consumers increasingly rely on online shopping to meet their needs for essential goods or indulge in some ‘retail therapy’. More and more eyes are turning to the retailer’s post-purchase experiences as consumers wonder when their orders will arrive.
While retailers are hard-pressed to gain new customers, build brand loyalty and keep their customers happy, customers also expect retailers to deliver the best customer experience during and after the shopping journey.
In this article we’ll show you how branded tracking pages are an integral part of providing a strong post-purchase experience for your customers and how you can use this opportunity to drive customer retention and loyalty for your brand.
Why build a tracking page?
“(The post-purchase experience) represents a significant opportunity to drive incremental revenue for retailers and manufacturers alike.”
Customers expect proactive communication from retailers
Studies found that 82% of consumers said it was important that retailers proactively communicate every fulfillment and delivery stage, with 45% saying they track order status by SMS/phone and 85% using email to stay updated.
Consumers with higher spending expect more updates
Luxury or retailers of high-value items should take note: the more the customer spends in their order, the more communication and delivery notifications they expect during the post-purchase journey.
Getting visibility on deliveries is a key consideration for customers when buying online
70% of consumers said the ability to track orders ranked as a top consideration when buying products online. 56% said it was a top consideration when ordering a luxury item (Global E-Commerce Consumer Research Report)
Key elements of a branded tracking page:
Some questions to consider while thinking of your branded tracking page: Perform.AI’s tracking pages automatically has all these elements in place and ensure the best post-purchase experience for your customers.
Does it reflect the look and feel of your brand? Your branded tracking page feel like an extension of your website and not a separate entity.
Does it deliver the latest tracking updates to your customers in an easy-to-understand way? Think about how these updates are structured and visually arranged on your tracking page. Note whether you can interact comfortably with all the elements on your site on other devices.
Are there any marketing collaterals in place to encourage upselling? Knowing that your customers will make intentional, recurring visits to your branded tracking page or engage with your email delivery updates, why not turn your branded tracking page into a prime marketing channel? Think of relevant content or any up-selling/cross-selling opportunities you can use to engage your customers.
Is your branded tracking page optimized across browser types and screen sizes? With 57 percent of all Internet traffic coming from smartphones and tablets, optimizing for mobile is essential. Besides ensuring your email and website are designed and built mobile-first, it’s also essential to ensure that all your online assets–including your tracking page and delivery updates–look amazing on mobile devices.
You can either host your tracking page on a separate link as what our customers Decathlon and MECCA Brands do, or host it on your own website as a fully-functional tracking widget.
Example of branded tracking pages from our customers:
MECCA Brands
Inkbox embeds their branded tracking page on their website as a widget
Ready to build a tracking experience for your e-commerce business? Talk to our team and request a demo to get started with now.
