Perform.AI vs TrackingMore: Tracking and Notification Rules

TrackingMore's feature pages say it sends email and SMS shipping notifications at every delivery checkpoint and lets retailers customize a branded tracking page. Perform.AI's post-purchase page says it sends updates by email, SMS and WhatsApp in the brand's own name. Both were read 19 October 2026.

The post-purchase experience is where e-commerce brands secure or lose customer lifetime value. When a shopper completes a purchase, the communication they receive during the delivery phase determines whether they return to buy again or contact customer service. Comparing what each vendor's own pages say about triggers, channels, plans and sender names shows what a buyer should check before signing.

Which channels does TrackingMore list for shipment notifications?

TrackingMore's shipment-notification feature page, read 19 October 2026, says the platform allows retailers to "Send Email and SMS shipping notifications automatically at every delivery checkpoint" and "Select notification triggers of your choice at the flick of a switch." The same page says users can "Leverage our drag-and-drop editor to give your shipping notifications a desired look while showcasing your brand identity."

When mapping supported notification channels to a plan, note that the same page, read 19 October 2026, says "The email notification feature is free for all" and that SMS needs an upgrade to a paid plan. Buyers should confirm which channels are live on the plan they will buy.

Which shipment statuses trigger a TrackingMore message?

TrackingMore's help article on email notifications, read 19 October 2026, tells merchants to enable one or more of five shipment statuses — transit, pickup, delivered, undelivered and exception — and says merchants can "Edit sender info: both sender email address & sender name."

Which statuses trigger a message shapes what shoppers hear between dispatch and delivery, so it is worth mapping each status against the questions your support team gets most often.

How does a TrackingMore tracking page get onto a retailer's site?

TrackingMore's help article on embedding the tracking page, read 19 October 2026, says it is added to a store or website as iframe code, and that "Embedding tracking page is only available for Pro plan or higher plans." TrackingMore's pricing page, read on the same date, lists "Customizable tracking page" on its Free plan, and "Multiple tracking pages" on its Basic plan.

How a branded tracking page is hosted is worth checking against your own requirements. Teams weighing an iframe embed usually check page load speed, mobile layout and analytics tracking.

How does TrackingMore handle branding and language?

TrackingMore's branded-tracking-page feature page, read 19 October 2026, says it "allows you to customize the heading, color, logo, delivery messages, footer, etc of the tracking page in any way you want."

TrackingMore's help article on tracking-page languages, read 19 October 2026, states: "Right now we can support 32 multi-languages" and notes multi-language settings are available to "Pro or higher plan users." Retailers selling in several markets should check that their languages are on the list and which plan they need.

How does Perform.AI send shipment updates?

Perform.AI's carrier integrations page says it connects with 1,100+ carriers, and its post-purchase page says raw carrier updates become 155+ standard shipping events.

The post-purchase page says brands can proactively tell customers what's happening to their order via email, SMS and WhatsApp, or integrate with their own communications platform. It says brands can filter out carriers' emails, so every update customers get comes from them, and that tracking pages, delivery notifications, returns and claims updates all carry the brand.

The same page says there is a message ready for every delivery scenario, such as a new delivery date or a pickup reminder, and that when a parcel is delayed, brands can tell customers the exact reason and what to do next.

Key questions to evaluate tracking and notification platforms

When selecting a post-purchase communication system, e-commerce and digital leaders should ask any vendor to clarify their operational boundaries. Ask which shipment statuses trigger a message on the plan you will buy, and what each status covers. Verify which channels are live for your account and which cost extra.

Determine whether the shopper still gets the carrier's own emails alongside yours. Ask whose name and address is on the message. Finally, confirm which languages the messages and the tracking page come in, and on which plan.

Perform.AI sells through a demo, with no public price list on www.perform.ai (read 19 October 2026). To see how it handles notifications and tracking pages for your operation, book a demo.

Frequently Asked Questions

Which channels does TrackingMore support for shipment notifications?

TrackingMore's shipment-notification feature page, read 19 October 2026, lists email and SMS notifications, says "The email notification feature is free for all," and says SMS needs an upgrade to a paid plan.

Which shipment statuses trigger a TrackingMore email?

TrackingMore's help article on email notifications, read 19 October 2026, tells merchants to enable one or more of five shipment statuses: transit, pickup, delivered, undelivered and exception.

Can a TrackingMore tracking page be embedded on a store?

TrackingMore's help article on embedding the tracking page, read 19 October 2026, says it is added as iframe code and that "Embedding tracking page is only available for Pro plan or higher plans."

Which channels does Perform.AI use for shipment updates?

Perform.AI's post-purchase page, read 19 October 2026, says brands can tell customers what's happening to their order via email, SMS and WhatsApp, and can filter out carriers' emails so every update comes from the brand.